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Senseo Coffee Machines Senseo is a coffee maker developed by Philips and Douwe Egberts together, is a machine that brews fresh coffee with pods. It makes use of coffee pods to brew fresh coffee. Unlike other machines that are simple to use, the final product of Senseo actually tastes like coffee. It also requires less clean-up. This case takes place in July 2004 and focuses on the introduction of the first major competitor to senseo, Tassimo, promoted by Kraft. Senseo Seletc Philips' Senseo Seletc coffee maker is a compact and easy-to-use pod-based machine. It is based on a patented pod system that was developed by Douwe Egberts that allows users to make a single cup of coffee instantly without having to deal with a mess of grounds or filters. The Senseo Seletc is easy to use and has a sleek design that is attractive on your counter. The large water tank allows it to make 10 cups of coffee in one go. It comes with a power button that lights up to indicate when it's ready to dispense, and an indicator light that switches off when the reservoir is empty. The Senseo Seletc has a memory feature that lets you save your most-loved recipes. The Senseo Seletc. allows you to make a single cup or double cup of coffee. Simply take off the tab at the top of the machine, then place a pod in the center of the open slot. Press the power button on the front of the machine to start making. To stop the brewing process, press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off feature that turns off the machine once it's done brewing. Senseo Seletc is more environmentally green than traditional filter coffee machines. It is a greener choice because it consumes less energy and recycles materials. The Seletc is a Senseo Seletc is also cheaper than other pod coffeemakers. There are a myriad of Senseo machines each with its distinct features. The original Senseo machines are the most economical and the Senseo Quadrante is the ideal option for those looking for some extra functionality. The Senseo Seletc features a new brick design that is easier to clean than the earlier models. It comes with a removable, washable drip tray, coffee spout and water tank. It comes with a metal cup plate and a reusable filter for coffee. The Senseo Seletc is designed to be easy to use and comes with a simple operation concept, and a memo function for storing your most-loved recipes. The coffee spout is slightly tilted to the front and the holders for coffee pods have been elevated to provide better visibility. This machine is compatible with all Senseo coffee pods, including the XL and milk-based ones. It's ideal for those who want a quick, easy-to-use coffeemaker. It's ideal for a small office, apartment, or dorm room. philips senseo coffee comes with a one-year warranty. Senseo Selut Senseo is a coffee brewing device from the Dutch companies Philips and Douwe Egberts. The system is based on coffeepads, or “caffe pods” in a few countries. The system is renowned for its ability to produce espresso-style beverages such as cafe latte and cappuccino with just a few pushes of the buttons. The unique pressurized brewing process of Senseo creates an undiluted crema layer of coffee not cream. This is what gives Senseo its distinctive flavor and aroma. Senseo coffee comes in various blends, including regular, mocca, and dark roast. There are other flavors added to the coffees, like cafe choco or latte. There are also decaffeinated varieties. Mondelez, through its Tassimo brand, competes with Senseo in the single-serve market. To address competition concerns, the Commission looked into whether there might be a market overlap for Senseo and Tassimo machines (as well as their respective coffee pods) in Austria, Denmark, France, Germany, Italy, the Netherlands, Spain and the UK. The Commission concluded that there was no market overlap since Senseo's and Tassimo's closest competitors aren't each others. Senseo has a modest market share in both countries and the Transaction is unlikely to have a significant impact on this.